Email Marketing Specialist

Overview

The Email Marketing Specialist, reporting to the Division Head of Content Development within the Office of Marketing, creates and distributes e-newsletters and manages the organization’s email marketing platform to support effective audience communication and engagement. This position is fully onsite at 75 Bayard Street, New Brunswick, NJ, with a Monday–Friday schedule of 8:30 a.m.–4:15 p.m.

Responsibilities

Under the direction of the Division Head of Content Development:

Produce and deploy e-newsletters -

• Write, edit, build, and deploy the five recurring e-newsletters.
• Develop e-newsletter content based on the Division Head’s approved strategy and priorities.
• Interpret County-wide priorities and recommend additional content for inclusion.
• Repurpose approved content from campaigns, departments, partners, social channels, or other sources.
• Coordinate content submissions, reviews, approvals, graphics, images, links, and calls to action.
• Ensure e-newsletters meet established formatting, accessibility, brand, and quality standards.

Manage MailChimp and audience operations -

• Serve as the day-to-day MailChimp administrator.
• Maintain e-newsletter templates and standard production processes.
• Manage audience segments, subscriber groups, and list organization.
• Monitor list growth, unsubscribes, bounces, interactive subscribers, and other list-health indicators.
• Manage audience permissions, unsubscribe settings, and related compliance requirements.
• Support improvements to subscription forms, preferences, and subscriber journeys.
• Maintain documentation for recurring email processes and audience management.

Create and manage campaign and some event email journeys -

• Develop, build, test, schedule, and optimize drip campaigns for specific events, programs, campaigns, or audience needs.
• Translate approved campaign direction into a sequence of emails, including timing, audience, calls to action, and follow-up messages.
• Manage triggers, segments, enrollment criteria, suppression rules, and unsubscribe settings in MailChimp.
• Coordinate content, registration links, landing pages, graphics, approvals, and other campaign assets.
• Test the full sequence before launch to confirm timing, links, formatting, and audience rules.
• Set up appropriate tracking so campaign and journey performance can be measured.

Manage the email content calendar -

• Maintain the day-to-day email content calendar.
• Confirm e-newsletter send dates within the approved cadence.
• Track content deadlines, submissions, reviews, approvals, and deployment.
• Identify content gaps and recommend relevant County-wide or departmental content.
• Flag conflicts with other e-newsletters, major campaigns, or significant County communications.

Measure and optimize email performance -

• Track opens, clicks, unsubscribes, bounces, and downstream actions or conversions when available.
• Test subject lines, content structure, calls to action, send timing, and other email elements.
• Evaluate performance across recurring e-newsletters and email journeys.
• Identify which topics, formats, audiences, and approaches perform the best.
• Recommend routine improvements to e-newsletter content and deployment.
• Provide regular performance reporting to the Division Head.
• Share significant audience or performance insights that may affect the broader content strategy.

Qualifications

• Bachelor's degree in Marketing or Communications
• 2+ years’ experience in a corporate, agency or government marketing organization
• Excellent command of spoken and written English language
• Must be a confident communicator and be able to navigate multiple groups of people including Marketing, Public & Government Affairs, Communications, and outside partners.
• Able to influence and collaborate with key stakeholders
• Experience with MailChimp

Portfolio Requirement: please include a link to your portfolio on your resume.

The anticipated starting base pay for this position is:

• $46,750 - $49,750 per year, depending on experience and qualifications.

Build your future while helping shape the future of your community. At Middlesex County, we’re committed to supporting our employees with competitive benefits and a workplace that values well-being and balance. Middlesex County is proud to provide the resources, support, and flexibility employees need to thrive both professionally and personally.

Learn more about our benefits: Benefits

Join Middlesex County

Are you looking for a career that fits your interests and allows you to help your community? Middlesex County has opportunities for people with talent and drive!

Our 2,000+ employees work together to provide the services and support that make Middlesex County one of the healthiest, safest, and sustainable places to live work and play. We’re preparing for the future today with our Destination 2040 plan to help local businesses and residents grow and adapt to a continuously changing world.

You can build your own future while helping to build the future of your community. With competitive benefits, including a pension plan, on-site wellness coaches, and health and dental insurance, Middlesex County offers the support employees need. The County also promotes a healthy work-life balance with generous vacation, sick, and holiday leave.

Middlesex County is the most diverse county in New Jersey, and our employees reflect the dynamic energy of the County. We have locations throughout the County, from our downtown New Brunswick offices to our healthcare facilities to our parks system. No matter your interests and skills, there’s a place for you in Middlesex County. Build your career and your community – apply for a position with Middlesex County today.

For more information, visit middlesexcountynj.gov and find us on Facebook and Instagram.

Middlesex County is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by law.